-LRB- CNN -RRB- -- The race is on to locate the latest Banksy on the streets of New York . The work shows a dog urinating on a fire hydrant -- with a thought bubble above the hydrant reading `` You complete me . ''

This is the third piece by the mysterious street artist to appear this week .

The first depicted two boys reaching up to a sign which said `` Graffiti Is a Crime . ''

The second simply read `` This is my New York Accent ... normally I write like this . ''

Banksy authenticated the works by publishing them on his website and within hours they were located and defaced .

Banksy may have started out as a graffiti artist in western England but his work now sells for millions in the coveted evening contemporary art auctions at Christie 's and Sotheby 's .

His foray into the film business even earned him an Oscar nomination .

Read more : Oscars wo n't let Banksy attend in disguise

He 's a hugely successful artist and crucially he knows how to manage his brand .

Banksy knows that his reputation was made on street corners , not in establishment hang-outs like the auction rooms of London and New York .

New York ` residency '

He regularly reminds us of his roots , as with his latest project in New York which his long serving PR , Jo Brooks , describes as : `` A month-long residency on streets of New York . ''

Read more : Banksy mural torn from wall , up for auction

Banksy is painting images on walls , taking photographs and publishing them on Instagram and his own website .

It 's art but it 's also a treasure hunt -- a race to locate the work before the vandals . Next to each piece is a toll-free number that the finder can call to receive an audio commentary of the work whilst standing in front of it .

Banksy was an early adopter of social media .

It was the perfect tool to allow him to communicate directly with fans whilst also protecting his anonymity . He 's using Instagram because it does n't matter where you are , you can see what 's going on . The more traditional use of a toll-free number is intended to make it feel like you 're in a museum .

The lingering question is : Will anyone locate Banksy himself and publish that picture on Instagram ? Well I 've been trying for years .

Apparently I 've even met him without knowing it . But this month I hand the task over to New Yorkers ...

Read more : Street vs public art

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Banksy started out as a graffiti artist in western England but his work now sells for millions

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He is in New York for what his spokesperson says is a `` month-long residency . ''

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Banksy is painting images , taking photos and publishing them on Instagram and his website .

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Finders of the works can phone a toll-free number to get a commentary on them .